Stamp Out “Itchamacallits!” with our New and Improved Formula. Itch No More Shampoo provides relief for Flea Bites and other non-specific Skin Irritations. Eliminates Doggy Odor and leaves a pleasant fragrance. Stops Itching, Scratching, and Gnawing with First Application! Excellent for generalized or localized skin conditions such as moist or dry patches of skin, and in the control of scaling and odor. Also excellent in helping to reduce irritation and scratching caused by flea bites. Soothes and deodorizes immediately, and will NOT stain light-coated animals. Contains soothing refined coal tar and sulfur, with coat conditioners. pH adjusted.